Project EDWARD (European Day Without A Road Death) is a pan-European road safety initiative which, put simply, asks people to promise to try harder. To take specific steps to protect themselves, and other road users. And to do that for one particular day – to show what a difference it can make to the number of tragedies that occur on our roads. To mobilise sign-ups, we created a simple but powerful radio commercial and social image.
Books. Stationery. Art supplies. Specialist mags. Christmas cards in June. Is your imagination sparking and salivating yet? Eason’s is Ireland’s biggest bookseller and eclectic playground for the imagination. Radio is the theatre of the imagination. Go.
Early in 2016 we had an idea that we felt would powerfully express what the Make-A-Wish Foundation is all about: creating memories that live forever. Thank you to an appreciative client for getting behind it, and huge thanks to the many typically generous people from Red Rage, Screenscene, Avondale Studios and PHD for helping make this particular dream come true.
Part two in our “Teas of Real Character” series sees two real-life best mates take a pedal-powered trip of a lifetime from Cairo to Capetown. We shot everything that moved and cut content for every social platform known to millennial man, as well as for traditional Barry’s channels like TV and outdoor. Put the kettle on and enjoy.
Workplaces are a perfect storm for accidents. Lots of moving parts, on the one hand; a tendency for workers’ attention to drift, on the other. “Autopilot” is a term that crops up again and again when describing these dangers. We took that analogy to its dramatic extreme, and drafted in the most famous autopilot of them all. We went back to the model-maker who worked on the “Airplane” films and commissioned a series of new variants of the man himself. It’s a humorous way of landing a very serious point.
The D&AD Pencil is widely regarded as the most important creative industry award on earth. It’s certainly the hardest to win. That’s why we are deeply chuffed to be the only Pencil-winners in Ireland this year, continuing our best year yet awards-wise.
Virgin Media is officially Ireland’s fastest broadband network – ask those independent types over at Ookla Speedtest if you don’t believe us. To celebrate that, and just to have ze big fun, we dreamed up and made this: a superslick game that shows off the power of 360Mb broadband and Virgin Media’s new mobile offering – by allowing users to control the drone from our latest TV spot with their mobile phone.
John Hammond was an American music producer of singular vision and tenacity, who pushed aside the prejudice that kept Harlem jazz and white New York apart in the early 1930s. He’s the perfect embodiment of what Guinness mean by "made of more” – as captured in this gorgeous new film created by us in collaboration with AMV BBDO.
Your tyres are your only point of contact with the road. Worn tyres contribute to an average of 14 deaths on Irish roads each year. But because tyres in and of themselves are not the most engaging of subjects, we created this mesmerising and emotive piece of film to capture just how much we have to lose, when our tyres lose their grip.
Within minutes of England winning the 2016 Grand Slam, we helped Guinness in the UK to win the moment on social. Within 24 hours, this post achieved upwards of 50,000 Facebook likes and 5,000 organic shares. That beats our posts at the height of RWC 2015. Enough said.