In April 2014 the lives of the Treacy family were torn apart by the decisions and actions of a drunk driver. To capture the shockwaves that such a moment continues to impose, not just on the Treacys but on an extraordinary number of lives beyond the family, we created some 26 different pieces of film. Please watch them, please share them – and please do whatever you can to stop drink driving.
In the last few months we’ve worked closely with our friends at Disney to promote all kinds of movies, with all kinds of work. This time: Rogue One. Our output included massive projections around the city, and invites to the premiere made from pieces of the Death Star. This was dreamt up, hacked up, blowtorched, nailed down and sent out 100% in-house.
It’s quite a thing, to have created one of those TV spots that signals the beginning of Christmas. (Our Barry’s Tea "Train Set” radio ad is another cherished example.) Believe it or not, it’s 13 years since Guinness our “Christmas Card” TV first aired. And this year we’ve added some iconic outdoor for the first time. John Lewis, eat your heart out.
While the world reeled at Britain’s decision to exit the EU, the IDA spotted an opportunity to make a dramatic entrance. Our campaign targets potential investors across the globe, reasserting Ireland’s commitment to Europe – and playfully dispelling some other misconceptions about the Republic’s people and economy. The work rolls out across social networks and international press.
Anyone who’s lived through a car crash knows it’s the most effective road safety lesson a person can ever have. Working with our friends at RSA & Inition, we developed two Oculus Rift VR experiences that deliver that visceral impact without the devastation. These are currently touring the country aboard the RSA’s brand new mobile unit.
When the IRFU brought us on board to help Ireland land RWC 2023, we were all in, without a moment’s hesitation. When we asked a who’s who of Irish brands to lend us footage for our web film, it says a lot that not one of them turned us down. And when Liam Neeson agreed to lend us his very particular set of skills, well, we knew we were onto something special. If commitment is the question, the answer is right here.
Simon’s Capital Development Fund is a quietly radical approach to solving the homelessness crisis. The fund will help create 480 new housing units of various shapes and sizes over the next 4 to 5 years, for people who are ready to move back into a home (rather than on a more typical first-come-first-served basis). It’s an approach Simon has taken before, and it works. Because – as our CD Mark Nutley says in his voiceover on this fundraising film – “the only solution to homelessness, is more homes.”
Harp Lager is Northern Ireland's almost-official national scoop. And to nail just how well Harp knows and loves its home, we went deep. (N.B. no hexagonal basalt rock stars were harmed in the making of this film.)
Watching the box ain’t what it used to be. These days TV entertainment is not a fixture so much as a flow – an infinity of content that springs from all kinds of sources and gets consumed on all kinds of devices. It takes scorchingly fast broadband to keep that flow fast and smooth, and that’s what makes Virgin TV the best around.
In 2016 we picked up Ireland’s only International Gold Shark, for RSA. For the second year straight. Plus we added six more – for RSA, HSA, Guinness & Simon. And this year’s big catch – Irish Agency of the Year. Our friends in BBDO NY picked up International Agency of the Year, and BBDO picked up Network of the Year. Sharknado!