Your tyres are your only point of contact with the road. Worn tyres contribute to an average of 14 deaths on Irish roads each year. But because tyres in and of themselves are not the most engaging of subjects, we created this mesmerising and emotive piece of film to capture just how much we have to lose, when our tyres lose their grip.
John Hammond was an American music producer of singular vision and tenacity, who pushed aside the prejudice that kept Harlem jazz and white New York apart in the early 1930s. He’s the perfect embodiment of what Guinness mean by "made of more” – as captured in this gorgeous new film created by us in collaboration with AMV BBDO.
In 2016, people are still fighting for their lives on our streets. That’s the stark provocation offered by the Simon Community on the 100th anniversary of the Easter Rising, the proclamation of independence and the birth of our state. Our thanks to the electrifying Tommy KD and everyone who helped make this happen.
Superfast. Ultrafast. Uberfast. Lightning fast. What does it all actually mean? It means that when the going gets tough and there’s “pressure on the pipes”, Virgin Media broadband powers on when the competitor’s broadband crumbles. As this campaign playfully demonstrates…
Glenisk commissioned us to come up with a creative theme, and some cost-effective content, that celebrated the connection between Irish rugby and its official yogurt. Cue Shane Horgan on a golf trolley and some unexpected – but may we say beautiful – tackles.
We were thrilled to pick up eight gongs at the 2016 Love Radio Awards in the Mansion House – including the award for winning most awards, Creative Agency of the Year. Congrats and thanks to all of our friends in Carlsberg, HSA, EBS, Eason, SBCI & Simon Community, for trusting our creativity to make a winning difference.
Within minutes of England winning the 2016 Grand Slam, we helped Guinness in the UK to win the moment on social. Within 24 hours, this post achieved upwards of 50,000 Facebook likes and 5,000 organic shares. That beats our posts at the height of RWC 2015. Enough said.
The inevitable downside of the economic recovery is the accompanying rise in construction site accidents. The HSA’s job, and ours, is to not accept that as inevitable. We developed this arrestingly simple evocation of the vulnerability of construction workers, and brought in acclaimed photographer and film-maker Nadav Kander to bring it to life.
Imagine if the viewer was inside the ad... and any direction they looked, the camera looked? In a couple of years all ads will do this. But we got there before anyone else on the planet. (Watch it on your phone or tablet for maximum wow.)
Fresh from last month’s deLorious celebration of Belfast’s time machine, the Harp Angel shifts gears to pay tribute to one of the greatest gentlemen the sport of boxing has ever known, Barry McGuigan. (As before, this was cut and posted completely in-house.)