It’s the stuff that art director dreams are made of. “We’re screening Ireland’s three favourite cult movies in Smock Alley. Make us some posters that fans will want to steal.” In the tradition of über-fansites like last exit to nowhere, we went a bit meta, and made a bunch of posters (and gifs) for fictional things inside the movies. Virgin Media’s Full Stream @ Smock Alley was sold out. Posters were stolen. The End.
2017. No FIFA World Cup Finals. No UEFA Euro Finals. Not such a great year for football fans. Wrong! Because right across Europe our SNICKERS promotion is bringing football fans together for something they can really cheer about: the chance to play like and meet the greatest player of them all: Pelé. Every aspect of this activation was created here in Dublin, from concept, to POS, to social assets. #PLAYLIKEPELE
When our friends at the Irish Blood Transfusion Service asked us to create an ad campaign to start a movement, we suggested trying it the other way round. So we went to Skerries, asked seven existing donors to recruit new donors, and turned the movement they initiated into a campaign of seven web films. The data point we used to incite behaviour change was simple: 1 in 4 people will need a donation in their lifetime. But only 3% of people donate. Already, change is happening.
For the first time, there are more people in Ireland who have quit smoking than there are active smokers. It’s a moment worth celebrating, and that’s exactly what we’ve done with this latest Quit campaign for HSE. Real Irish people who have kicked the habit mouth the (incredibly apt) words of “I Will Survive”. Motivation never sounded so good.
A few months back, we helped our friends at the IRFU to launch Ireland’s bid for Rugby World Cup 2023, with a call to arms that's still tingling Irish spines the world over. Now it’s business time, with a series of films proving beyond doubt that we can host just as epically as we can boast. Here, four famous Irish stadiums get the spotlight.
Newsflash: it rains in Ireland. Often, and a lot. That’ll set alarm bells ringing for the nutritionists amongst you, but fear not: Avonmore Supermilk is here. Super, because just one glass of it hits you up with your daily fix of sunshine vitamin D. So the rain, hail, sleet and snow needn’t dampen your spirits.
In April 2014 the lives of the Treacy family were torn apart by the decisions and actions of a drunk driver. To capture the shockwaves that such a moment continues to impose, not just on the Treacys but on an extraordinary number of lives beyond the family, we created some 26 different pieces of film. Please watch them, please share them – and please do whatever you can to stop drink driving.
While the world reeled at Britain’s decision to exit the EU, the IDA spotted an opportunity to make a dramatic entrance. Our campaign targets potential investors across the globe, reasserting Ireland’s commitment to Europe – and playfully dispelling some other misconceptions about the Republic’s people and economy. The work rolls out across social networks and international press.
Anyone who’s lived through a car crash knows it’s the most effective road safety lesson a person can ever have. Working with our friends at RSA & Inition, we developed two Oculus Rift VR experiences that deliver that visceral impact without the devastation. These are currently touring the country aboard the RSA’s brand new mobile unit.
In 2016 we picked up Ireland’s only International Gold Shark, for RSA. For the second year straight. Plus we added six more – for RSA, HSA, Guinness & Simon. And this year’s big catch – Irish Agency of the Year. Our friends in BBDO NY picked up International Agency of the Year, and BBDO picked up Network of the Year. Sharknado!