In the words of so many victims of road traffic crashes: “it only takes a split second”. When you use your mobile behind the wheel, taking your mind off the road for just a split second can destroy everything forever.
Ireland has never been readier and willing-ier to host global business. We’ve got the talent, the attitude and the infrastructure – and now, thanks to our friends at the IDA, it’s all marshalled into a unique ecosystem of industry-specific hotspots. Find out more about the bank of content we’re developing to help promote this movement.
In October 2015, UPC became Virgin Media. And from mass media to customer comms, social to retail, office makeovers to homepage takeovers – you name it, we Virginized it.
At this year’s Expo world fair in Milan the theme was “feeding the planet, energy for life”. Ireland’s Pavilion celebrated Origin Green, Ireland’s world-leading sustainable food movement. We helped create all kinds of interesting material, including this simple, cost-effective and unputdownable Google Cardboard piece.
Sponsorships come and go, but few have been as enduring or as successful as the association between Guinness and the Cork Jazz Festival. At II we’ve been privileged to create some beautiful work to celebrate the event through the years. Here’s the latest: two posters as pure and pleasing as jazz can be, when all the elements fall into sublime and spontaneous harmony.
Each year RSA’s Leading Lights Awards honour people who have made an outstanding contribution to road safety in their community. Our friends at RSA asked us to capture the spirit of that, and communicate it in a powerful and arresting way. Here’s 2015’s effort.
Those lovely people at EBS will meet you to talk mortgages anytime, whatever madness the clocks get up to. As daylight savings time kicks in, we thought a timely reminder was in order. (BTW this was shot, cut and posted completely in-house.)
Throughout RWC 2015, our creative team has worked almost telepathically with our Guinness client (via our friends in AMV) – spotting stand-out moments in each match and responding within minutes with brilliant line-and-image ideas. Check them out here.
How to capture the pain of a lifetime spent looking back? Our ad for the Road Safety Authority explores how a single moment turning to look at a child in the back seat can lead to a lifetime of looking back in regret.
If ever you wanted to design an irresistible sweet, you’d do well to talk to the designers of liquitabs. They look delicious. And therein lies the rub: young children regularly mistake them for something lovely, and as well as putting them in their mouths they rub them in their eyes – with potentially devastating consequences.
When it comes to health and safety, farmers are tough nuts to crack. Convincing them to take fewer risks in order to protect their own well-being is a hiding to nothing. So we took another angle…