Bigger, Brighter and Balder than ever.

Last year’s Today FM ‘Shave or Dye’ events generated a hair-raising €800,000 for the Irish Cancer Society, and this year they asked us to help dream it all up again.

The premise is simple: lots of Today FM’s presenters shave or dye their hair and ask listeners to do the same, raising much needed funds in the process.

This year, the campaign we came up with highlights (see what we did there?) the unexpected dangers you might encounter with a dyed or shaved head, which we brought to life in a nationwide press, outdoor and online campaign.

So far, it looks like 2011′s Shave or Dye has been an even bigger success.

Check out our campaign below.

Click to view MPU

Click to view leaderboard

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Sara Falconer, Marketing Manager. Gill Waters, Shave or Dye Guru. Ken Kerr, Account Director. Alexa Wolff, Account Manager. Barry O’Sullivan, Digital Planner. Kirk Bannon, Art Director. Di Tansey, Copywriter. Dylan Cotter, Creative Director. Adrian Stewart, Photographer.