Today FM “Join Ray”

Ray D’Arcy’s ever-popular morning show on Today FM is famous for its eclecticism and spontaneity, covering as many different topics as there are listeners to his show (that’s a lot of topics). This 30 second TV commercial was conceived and created collaboratively, with Ray and his on-air team working closely with the creatives in Irish International and with Brian O’Malley, who directed the spot for Red Rage Films. As well as Ray and Co., the ad stars lots of listeners recruited through the show itself – helping to create a healthy buzz about the ad even before we shot it.

“Join Ray” Today FM. Sara Falconer, Marketing†Manager. Ken Kerr, Account Director. Janice Chu/Alexa Wolff, Account Manager. Dylan Cotter, Creative Director. Bill Hollingsworth, Art Director. Gráinne O’Driscoll, Agency Producer. Red Rage, Production Company. Brian O’Malley, Director. Number4, Recording Studio.