January is a pig of a month.

Everybody’s skint, feeling the pinch in both the wallet and  waistband having probably overdone it – again – at Christmas. In other words, it’s ‘Maltesers Weather’, the perfect time of year for us to come in and cheer everybody up when nobody’s going out.

The brief was to come up with a promotion that made staying in fun, to reclaim the nights of January to March by offering the chance to have fun indoors – on us.

So having devoured the brief– and quite a few bags of roundy chocolatey loveliness – we came up with our ‘Celebrate The Great Indoors’ campaign.

We wanted everyone to salute, rejoice and embrace the Great Indoors by pulling on a pair of their comfiest socks, grabbing the nearest cushion, diving into their sofas and tearing open a pouch of Maltesers to share. To heck with the outside world – all the fun’s going on inside.

The bespoke illustration brought the campaign to life along with an eye-catching suite of in-store POS displays.

And if you were just looking for an excuse to stay indoors, the Excuse-A-Rama app on our Facebook page even did that for you. Plus there was the chance to win some fun ‘indoorsy’ prizes including our special Maltesers Great Indoors Kit featuring sharing pouches, fleece blanket, slipper socks and a DVD box set – niiiiice.

All in all, a fun, tongue-in-cheek celebration of all things indoors. And, best of all, timeless as January 2011 will be no different from January 2021. People just want cheering up at this time of year.

So, that’s what we did.

Click here to visit our facebook page and generate your excuse now and enjoy the great indoors.