A clearer way to do banking

The Clear Credit Card is a low rate Card from Bank of Ireland. It has a low rate of 13.3% APR for purchases*, which is one of the most competitive rates around. We created a simple rich media campaign that got the customer to interact with the advert – to get them to focus on the credit card benefits and offer. Through the use of a camera lens, consumers were able to change the focus on the lens in order to reveal the credit card, its benefits, and an instant ‘sign up’ call to action.

Click image to view MPU