What the Blipp?

At Irish International we’re always looking for fresh ways to bring our clients’ brands to life.

That’s why we were the first Irish agency to use Blippar – an image recognition app that can effortlessly transform a print ad (or any still image) into a rich interactive experience.

We approached Aer Lingus, and showed them how they could use this technology to offer their customers a deeper, richer – and faster – journey from consideration to purchase.

They loved it, so we got cracking. And in time for the world’s first augmented reality edition of a newspaper (the Metro Herald) we had created a Blippable print ad – one more world’s first, as no other travel brand had used this before Aer Lingus.

In just three days, the ad received over 1,000 unique Blipps. So that’s a perfectly effective press ad in its own right – which also delivered more click-throughs than we’d get from 650,000 views of an average online banner ad!

Below you can watch a demo that shows how the Blippable Aer Lingus ad worked. You’ll also see the full print ad. To Blipp it, just download Blippar from your app store here, hold your phone over the ad and discover what the Blipp everyone’s been talking about.