RSA: Crashed Lives
In just a split second, lives can be changed forever.
The Crashed Lives campaign puts just some of these lives under the spotlight, examining the destruction that can be wreaked on individuals, families and entire communities in the aftermath of a crash.
Working with an amazing documentary filmmaker, Eva Weber, we approached the subjects with sensitivity and subtlety, allowing the messages of the three ads to speak for themselves. The stories are painful, and the people who volunteered their heart-rending experiences exceptionally brave.
But thanks to this bravery, lives will be spared, and there will be families who won’t have to experience the agony of loss on the roads this Christmas.
TV 1: Siobhan
http://www.irishinternational.com/wp-content/uploads/1.-Siobhan_50sec_Dec14th.movTV 2: Marjorie
http://www.irishinternational.com/wp-content/uploads/2.-Majorie_50sec_Dec14th.movTV 3: Doctor
http://www.irishinternational.com/wp-content/uploads/3.-Doctor_50_Dec15th.movPrint ad 2:
