Kerrygold “The Sod”
Shot over 2 days in Glenmacnass, Co Wicklow. We wanted to take many of the traditional components of the famous Kerrygold commercials but give it a more contemporary edge. The reaction to it seems to indicate we succeeded. It is now running in Ireland and abroad (Sure, we export all our best stuff). The Sod was directed by a man from Louisiana by the name of Jeff Labbe. He was once married to an Irish Woman. He still loves the butter.
Loved this ad.. very earthy, simple & authentic.. no flashy, snazziness necessary. Sure, if I was living abroad & saw this, I’d probably be reaching for the kleenex around about now.. sniff sniff. Still haven’t been lurred away from the Irish sods for longer than a year though! Thanks for this! I’ll be sending this link to my cousin in Oz!