Pictured with Mal Stevenson, Irish International Creative Director are: Tanya Clarke, Head of Marketing Guinness and Smithwicks, Diageo. Michelle Morrisroe, Research and Information Officer, National Newspapers of Ireland. Barry Fitzpatrick, Guinness Brand Manager, Diageo.

Bells of the ball

At the 2010 Institute of Creative Advertising and Design Awards (ICAD) Irish International scooped several of the highly coveted bells.

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Guinness “Fridge Magnet” won the only silver bell awarded for a TV concept.

A bronze was picked up for a press campaign on behalf of the National Newspapers of Ireland, one of only two press campaigns awarded bells.

Irish International also received the only bell awarded for outdoor advertising for their Guinness “Rise” poster promoting the Guinness sponsorship of the All Ireland Hurling Championship.