Ireland, meet UPC
This campaign aligns UPC in Ireland with UPC advertising across Europe, where a broadcasting personality in each country endorses UPC as a consumer. In Ireland UPC’s brand ambassador is Craig Doyle, and in this campaign he promotes the company’s current telephone and broadband package. The first phase also addresses the name-change from Chorus-ntl to UPC in a campaign spanning TV, online, radio, press, ambient and posters.
http://irishinternational.com/wp-content/uploads/UPC_-Launch-40-Radio-1.mp3
“Evolution.” UPC. Rhona Bradshaw, Head of Marketing. Eleanor McCarthy, Account Director. Jean Motherway, Account Manager. Aidan Dowling, Copywriter. Kevin Leahy, Art Director. Eoghan Nolan, Creative Director. Gráinne O’Driscoll, Agency Producer. H2 Films, Production Company. Number 4, Recording Studio.
Ireland, meet UPC Irish International – just great!