Inside Irish Rugby

Guinness ‘Area 22′ is the inner sanctum of Irish rugby, an elite underground training facility where the chosen few get to pitch themselves against the latest technology in order to hone and perfect their skills. In Area 22, the future of the game is taking shape.

“Area 22.” Guinness. Tanya Clarke, Head of Marketing, Guinness & Smithwicks. John Burns Marketing Manager. Stuart Kinch Brand Manager. Tanya English, Account Director. Jenn Collins, Account Manager. Paddy Geraghty, Art Director, Bernie Martin, Copywriter. Mal Stevenson, Creative Director. Noel Byrne, Agency Producer. Sean Whitaker, Strategic Planner. Rory Kelleher Director, Nick Fewtrell, Company Films, Production Company.