Guinness Hurling Sponsorship continues to reach new heights

The Guinness sponsorship of the All-Ireland Hurling Championship has done a lot to broaden the appeal of the game. And along the way it has produced some truly iconic advertising. We hope that our new hurling poster continues the fine tradition. Pat Hamill & Mark Nutley were the creative team, Kevin Griffin the photographer and Taylor James did the retouching. Below you can watch a ‘Behind the scenes’ video that shows how the poster was brought  to life.