ESB “Saving Everywhere”
While the Irish electricity market is being deregulated, ESB is not allowed to lower its prices. But ESB customers can still save money in lots of other ways – while also saving energy and doing the whole planet a favour.
A 30 second TV commercial sets out this new mission, and three 20 second ads explain how ESB is helping its customers to save energy and money.
The campaign stars real ESB staff from all over Ireland, and has already helped make great successes of ESB’s Halo, Online Energy Wizard and esbstore.ie.
http://www.irishinternational.com/wp-content/uploads/Halo-01.mov http://www.irishinternational.com/wp-content/uploads/Store-01.mov http://www.irishinternational.com/wp-content/uploads/Wizard-01.mov“Saving Everywhere” ESB. Louise Murphy, Head of CRM. Lucy Masterson, ESB Marketing Consultant. Alex Simpson, Account Director. Karen Muckian, Account Manager. Dylan Cotter, Creative Director. Bill Hollingsworth, Art Director. Gráinne O’Driscoll, Agency Producer. Sweet Media, Production Company. Director, John Hayes. Number4, Recording Studio.
