ESB Electric Ireland “Evolution”
It’s a big and exciting year for ESB. As the energy market deregulates, they’re free to compete for customers again – with a new name, a new gas offering, and some lovely new discounts.
We knew it was vital for the successful launch of ESB Electric Ireland that the company’s heritage was acknowledged, and that the new brand was positioned as a natural next stage of the development of ESB Customer Supply.
Based on this insight we developed our ‘Evolution’ campaign, which celebrates the role of ESB in the Irish home through the years while introducing all of our new news.
To achieve the visual effects we needed, Dublin production and post house Piranha Bar used photogrammetry techniques never seen before in an Irish commercial.
The campaign was supported through-the-line with press, radio, PR and a strong online presence, which consisted of several large takeovers across multiple sites, ensuring we engaged with the largest possible audience.
Check out the work below.
Outdoor: 48 sheet
Online: MSN Takover (click image to view)
Online: MSN Takeover 2
Online: MPU
Outdoor: 6 sheet
Ken McKervey, Commercial Manager. Margaret Colton, Sales & Marketing Manager. Lucy Masterson, Marketing Consultant. Edel McCarthy, Digital Marketing Manager. Dave McGloughlin & Alex Simpson, Account Directors. Karen Muckian, Account Manager. Dylan Cotter, Creative Director. Bill Hollingsworth & Kirk Bannon, Art Directors. Laurent Pavesi, Webdesigner. Uzoma Apogee, Developer. Dena Walker and Barry O’Sullivan, Digital Planners. Noel Byrne, Agency Producer. Piranha Bar, Production & Post Production Company. Gavin Kelly, Director. Dave Burke, Producer. Sound Butlers, Original Music. Avondale Studios, Sound Production.
