23 February 2012

Simple display advertising

There are two ways of looking at the conventional banner ad format: it’s either fiercely restrictive or brilliantly disciplining. Much like a 48 sheet poster. Used well, it can bring a simple message to life in an eye-catching and persuasive way. Here’s a small but effective banner we created just before Christmas for the artist formerly known as ESB, now Electric Ireland.

Click image to view MPU

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