Plugging our plug

This was one of those rare species that creatives love to have cross their desks – a genuinely simple, single-minded brief. Our task was to advertise ESB Electric Ireland’s sponsorship of Feis Ceoil, a festival celebrating classical music. So we thought about the power of classical music. Then thought about the fact that ESB was powering the event. Power and power…hmmm is that an idea I smell cooking? We mixed our icons together and hey presto, the grand piano plug was born. A visual gem underpinned with the words The Power of Classical Music. We liked it. The client liked it. And the NNI liked it so much they awarded it Press Ad of the Month.