A clearer way to do banking
The Clear Credit Card is a low rate Card from Bank of Ireland. It has a low rate of 13.3% APR for purchases*, which is one of the most competitive rates around. We created a simple rich media campaign that got the customer to interact with the advert – to get them to focus on the credit card benefits and offer. Through the use of a camera lens, consumers were able to change the focus on the lens in order to reveal the credit card, its benefits, and an instant ‘sign up’ call to action.
