Magic in the air
Bank of Ireland Blue Magic
Passing by the RDS on match day – rain, hail or shine – you’ll hear the almighty roar of the Blue Magic faithful.
Fuelled by passion, their dedication & support is legendary. So how do you recreate this inspiration and commitment online? How do you give the fans a way to express their passion & support?
You let them be part of the team like never before.
You let them see what it’s like to pull on the Leinster Jersey. To walk out onto the pitch with the team. You let them share their favourite rugby moments with the players. And you let them compete with their friends to see who is the greatest Leinster Legend.
You create BlueMagic.ie
A phrase that the media have adopted with gusto, as have the Leinster fans and the broader sporting community. Blue Magic is all those moments of brilliance that the Leinster players create. Moments inspired by the legendary supporters behind them.
And the website is a way for supporters and players to come together – to share their excitement & passion for this magical team, all in one place: BlueMagic.ie
