The 4 elements of Irish rugby combine

The Bank of Ireland ‘4 elements’ rugby sponsorship campaign looks deep into the DNA of each of the Irish Rugby provinces – celebrating the one core component of each team that inspires their fans the most. Each of these ingredients is translated into one of the 4 elements of nature to create an overarching national campaign that resonates at a local provincial level.

Action and landscape photography are combined through image manipulation to create a photo illustration that creates an epic depiction of Leinster, Munster, Connacht and Ulster heroes, who are turned into the force of nature that best epitomises their rugby province.

Wind

Jamie Heaslip, Jonny Sexton and Cian Healy are transformed into the hard-hitting Leinster Hurricane that all opposition face at the RDS.

Fire

David Wallace, Marcus Horan, Lifeimi Mafi surge from the Thomand Park Volcano representing the fiery passion of Munster Rugby

Water

Johnny O’Connor, John Muldoon, and Michael Swift crash down on opposition in the form of an unrelenting and unforgiving Atlantic wave.

Earth

Johann Muller, Darren Cave, and Chris Henry launch themselves from the hallowed earth of Ravenhill, inheriting the proud tradition of Ravenhill heroes.

You can checkout the artwork below.