Aer Lingus

In July we were over the moon to welcome the Aer Lingus account back to Ireland and back to Sandymount.

Straight away we were down to business, creating brand new campaigns for the Irish market and for eight markets across Europe – thank you very much, transcontinental BBDO colleagues!

Our new approach is summed up by our tagline, “Great care. Great fare.” It celebrates what Irish people have long believed, that Aer Lingus offers a great deal more than low-cost flights. Through thick and thin the airline has proudly held onto its deeper values – friendliness, professionalism and innovation – and always kept its passengers at heart.

Our new ads reflect that, with value and values sitting together very comfortably. (On a seat of all places.)

The campaign took off in the last week of August. Take a look below – then book a break, you know you deserve it!

Television:

http://www.irishinternational.com/wp-content/uploads/TV.m4v

Radio:Click to hear radio ad

Press:

Website: