‘Pint pass’ passes the test
The blur of a rugby ball in motion creates the head of a pint of Guinness. End of.
It’s simple. It’s beautiful. It’s iconic.
It tells us that Guinness is made for rugby and rugby is made for Guinness. One completes the other on match day because they’re made for each other.
And after we passed the pint, the NNI passed us the ‘Press Ad of the Year’ FMCG award. Result!