If ever you wanted to design an irresistible sweet, you’d do well to talk to the designers of liquitabs. They look delicious. And therein lies the rub: young children regularly mistake them for something lovely, and as well as putting them in their mouths they rub them in their eyes – with potentially devastating consequences.
When Rory Kockott finally hoofed the ball into Twickenham oblivion on March 21st, at Irish International we had an extra reason to rejoice – we knew we could press send on this gorgeous piece of work.
Our friends at 98fm wanted to reassert their position as the capital's most deeply rooted local station. The big theme we hit on was “Made of Dublin”; this outdoor campaign is the first expression of it.
With 41,000 employees in 32 countries, Smurfit Kappa has come a long way from its roots in 1930s Dublin. We’ve been working with Smurfit Kappa for a year now, identifying and documenting the most compelling success stories from their global family. Check them out here.
Aviva is Ireland's most diverse insurer, covering Motor, Health, Home, Life & Pensions. We helped them put their finger on what it is that sets them apart, in everything they do: they listen to their customers and build products and services to suit. And that insight is the bedrock of our "listening matters" campaign.
Since 1901 Barry's have been crafting teas of real character for tea drinkers of real character. This film kicks off a brand new platform for this legendary Irish brand, which will span social, PR and in-store as well as all kinds of broadcast, digital and print advertising. Choon freshly brewed by the Delorentos.
EBS is not like other financial institutions. Branches are run by the people who own them who are willing to meet potential mortgage customers anytime, even if it means opening up the office especially – early in the morning, late in the evening, or at the weekend. Unlike the two bozos we meet in our campaign.
Jack Daniels drinkers truly have that independent spirit. A sense of knowing what they like and want. We built the Your Night Your Move campaign from the ground up, starting with rock solid insights about our target audience, and working our idea through web film, digital display, outdoor, on-trade and off-trade POS, and a website to keep it all tucked in.
Origin Green is amongst the world’s most ambitious sustainable food movements. And two years in, its progress is remarkable. We invited Saoirse Ronan back to tell the story, with a film that captures harvest-time Ireland at its most breathtaking.
What’s better than watching a new TV ad for the world’s most stimulating chewing gum? How about jumping on in and playing the starring role? We used the very latest face rendering technology (a world first on mobile), to create a responsive app that lets you make and share a version of the ad that has your beautiful self in the starring role.
The Galaxy Style Exchange is a fun and free way for people to swap clothes, shoes and accessories. We caught our audience's attention using inventive and tailor-made (see what we did there) executions across all kinds of media, bought, owned and earned, including a responsive website where people could find everything they needed to take part.
A couple of year’s ago our first involvement in the RSA's student film competition went on to win the Best New Director gong in Cannes for Stevie Russell. We have high hopes for this second outing too – conceived by Rory Nestor, directed by Shane Griffin. Who knows how this one will end?
The delicious, irresistible M&M's characters Red and Yellow - 'WANTED for being criminally delicious' - have gone on the run. This campaign (running right across Europe) asks consumers to hunt them down.